case studies

how we do it

trend watch

We’re no stranger to the needs of the multicultural market. Take a look at some of our most recent case studies, from the award-winning 18th & Vine project to our Latin-inspired work with the Experience Music Project and the Jimi Hendrix Museum.

Trends 2009

Like most Americans (68%), African Americans are most likely to travel for pleasure (64%) and visit family and friends (41%).
Rental cars are used as the primary mode of transportation by seven percent of Hispanic travelers – more than twice as much as overall travel (3%).
Vacationing at a spa or specialty resort has become the preferred destination for 3 out of 5 African American empty-nesters – spa selection influenced primarily on a friend’s recommendation.